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editor'sletter New York, New York! Time flies Christer Haglund Senior Vice President Corporate Communications Finnair Plc FINNAIR CELEBRATES its 85th anniversary on November 1st. As such, it's a good time to reflect on the past and share some thoughts for the future. From humble beginnings ­ back in the early 1900s it was necessary to convince sceptics about the advantages of travel by air ­ aviation has evolved into one of the world's major industries. Though the outlook for the world's airlines is beset with challenges, one thing is for certain, people need to travel and flying is the most effecThe foundations for tive mode of transportation. tomorrow's success Being one of the world's oldest airlines, must be built today. Finnair has gained much experience and enjoyed much success over the years. But like any business, an airline cannot rely on its glorious past and must look to the future. The foundations for tomorrow's success must be built today, which is why we're marking our anniversary by publishing Departure 2093: Five Visions on Future Flying (see page 58 for a sneak preview). Through illustrations and essays, this book takes flight with imagination and envisions what the flying world will be like 85 years from now. During our anniversary year Finnair will initiate a broader debate on future challenges and opportunities. So keep your eyes open and check out our website for news, updates and offers this coming winter season! Two of my favourite destinations in the US are New York City and Fort Lauderdale. NYC is a brilliant city for shopping during the Christmas season. Fort Lauderdale, where Finnair flies once a week during the winter schedule, features a charming coastline that snakes down towards Key West, which offers something for every member of the family. PS This month around the world SHANGHAI NEW YORK LEVI BERLIN hosts the ATP Tennis Masters Cup and brings together the best tennis players of the season for a final showdown at the Qi Zhong stadium. Nov. 9­16, 2008 marks Thanksgiving with the annual Macy's Thanksgiving Day parade which features clowns, floats, marching bands and plenty of celebrities who gather for the event. Nov. 27, 2008 in Finnish Lapland, is the site of the FIS Alpine World Cup. International alpine skiers take to the slopes in a series of competitions for both men and women. Nov. 14­16, 2008. brims with Christmas markets in the leadup to the big day. For shoppers with children, the market at Alexanderplatz offers fair rides in addition to the traditional Christmas stalls. Nov. 24­Dec. 31, 2008. 8 BLUE WINGS NOVEMBER 2008 Kevin Foy / Alamy

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