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Corporate Responsibility Report 2008 17 Finnair belongs to the worldwide oneworld airline alliance, whose ten members have a combined total of more than 675 destinations. the alliance brings the airline more customers and the opportunity to offer them a wider range of destinations. Alliance expands the airline's service offering and speaks of quality In the intense competition of the airline world, belonging to a quality alliance strengthens the positions of the member airlines. "It's important that we can offer customers a worldwide range of destinations, and that we don't need to send them to another company if our own destinations are insufficient for their needs," Finnair's Alliance Manager Outi Koponen. The other member airlines of the alliance operate in the same way and therefore also strengthen Finnair's traffic streams. In addition, savings are achieved through joint purchases, which promotes the alliance members' financial sustainability. oneworld members have nearly 700 destinations in around 150 countries. It is the only alliance to have a full Australian network, a member airline in South America and a member airline in the Middle East. The comprehensive alliance helps promote efficient travel and the use of the most direct possible routes, thereby reducing the emissions generated. F or customers, membership of the alliance is also a guarantee of quality. The oneworld alliance has strict requirements which members must fulfil, and they are continually monitored. oneworld focuses, for example, on members' check-in arrangements, lounges, aircraft departures, cabin staff, meals, seat comfort, punctuality, cabin entertainment, aircraft cleanliness and baggage handling. In this way it is safeguards the alliance's reputation and is able to offer good service to quality-conscious customers. Furthermore, all airlines belonging to oneworld have environmental targets. "As travel increases and competition intensifies, quality is an increasingly important competitive factor. Many frequent flyers pay close attention to various indicators, such as the Skytrax classification, which has just rated Finnair a four-star airline," says Finnair's Customers Experience Development Manager Markku Remes. The oneworld alliance members are currently American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN Airlines, Malév Hungarian Airlines, Qantas and Royal Jordanian. Mexicana will join the alliance in 2009. Three Finnair aircraft fly in the livery of the oneworld alliance.
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