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26 Finnair Group the representative of Fiji at the davos Conference on Climate Change and tourism heard of the planned british tax on long-haul flights and stated: "We suffer from climate change that we didn't cause and then you take away from us the opportunity for development." Air transport creates conditions for development When sustainable development and particularly climate change are addressed, leisure travel is often highlighted as an unnecessary luxury. "So it's easy to forget that we live in a world that is in many places dependent on tourism financially, socially and also ecologically," observes Aurinkomatkat-Suntours' Deputy Managing Director Tom Selänniemi. In many places such as Fiji, tourism is the most significant means of earning a leaving, so its financial and social impact is significant. If tourism were to disappear then almost the only source of revenue would go along with it, which in turn would undermine many structures of society. Restricting tourism would reduce the potential for these places to develop sustainably. "Focusing measures to combat climate change merely on one sector won't deliver a successful overall solution in terms of sustainable development," explains Selänniemi. B esides being a source of revenue, tourism can, with the cooperation of different parties and managed consumption, promote sustainable development at travel destinations. Many tour operators, when entering into agreements with hotels and other service providers, already employ ethical guidelines that highlight ecological and social values and support for the local economy. In this way, consumption is directed to parties who manage their affairs well. Aurinkomatkat-Suntours ranks all of the hotels it uses according to how sustainable their operations are. Based on the ranking, a hotel can receive either a one-, twoor three-drop symbol. Three-drop hotels are classified as the top hotels in terms of sustainable tourism. "The emphasis of Aurinkomatkat's drop-ranking system is on environmental issues, but a hotel's ownership relationships and status in the local community also play a part in it," says Selänniemi. he tourist industry's various actors also cooperate in combating the child sex trade. AurinkomatkatSuntours has joined the international fight against the child sex trade by signing a code of conduct. The Code is a joint project of non-governmental organisations (e.g. ECPAT End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes), tour operators and UNICEF. Using the code of practice, tour operators can actively participate in work to halt the child sex trade. By selecting tour operators which are committed to The Code, customers can also make responsible choices and participate in the battle for children's rights all over the world. T For many places resembling paradise, tourism is the main source of livelihood, which brings along with it the potential for development socially, economically and ecologically.
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