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Corporate Responsibility Report 2008 3 Responsibility is founded on openness K AT I I H A M Ä K I V IC E PR E S I DE N T S U S TA I N A BL E DE V E L OP M E N T FIN NA IR A company is part of society. It is responsible for its activities to both internal and external interest groups. A company must act openly and build its operations with due respect for its environment and the surrounding society. Finnair's corporate responsibility is built in cooperation with interest groups. Cooperation, furthermore, requires openness and interaction. It must be possible to discuss even the most difficult issues. In this way, we can learn from each other and develop operating practices that are better in every respect. Finnair listens to customers and interest groups in many different ways. Through this report, too, we seek to continue the discussion, and we would also like feedback to help us guide our actions along the right track. In preparing this report, we have talked to many parties in order to identify the priority areas that are particularly important for our own interest groups. This is Finnair's first dedicated corporate responsibility report. Previously we have communicated the details of our corporate responsibility in connection with the annual report. Finnair has published environmental reports for more than a decade, and the earlier reports can be found on our website. Now we wished to expand on this and report our corporate responsibility as a whole in accordance with the internationally recognised GRI (Global Reporting Initiative) guidelines. The report includes all elements of corporate responsibility: the social, ecological and financial dimensions. Here, however, we focus particularly on social and ecological indicators. More detailed financial information can be found in the Financial Report (http://www. finnairgroup.com/group/group_12_2. html). An airline's responsibility for the environment begins with its strategy and extends to all of its activities. In Finnair this means Group-wide environmental work from aircraft maintenance to the travel agency business. Cooperation, which is the theme of the report, covers intra-Group cooperation as well as cooperation with other actors in society. The theme is discussed via both numerical key figures as well as texts. Of the world's airlines, Finnair is one of the first to publish a GRI corporate responsibility report. For us, too, this first exercise has been demanding in future we intend to develop this further and adopt additional indicators as well as more extensive numerical information about the entire Group. Hopefully we will move forward together in cooperation! Finnair's emissions calculator http://www.finnair.fi/emissionscalculator
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