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Corporate Responsibility Report 2008 49 Concern for the environment has prompted many passengers to consider their travelling. more often than not, however, passengers ponder whether they should reduce their travelling or even try and give it up completely. but the source of concern is emissions, not travelling itself. emissions, moreover, can be reduced without stopping travelling. The choices of the environmentally aware passenger The environmentally aware passenger's list of things to remember has three important items: direct routes, modern aircraft and responsible airlines. Emissions arise from motion, so the volume of emissions is higher the longer the journey travelled. Travelling from one place to another by the most direct possible route saves time and reduces emissions. Technology is developing continually, and both for financial and ecological reasons in a less-consuming, lower-emission direction. Modern aircraft therefore consume less fuel and produce less emissions than their predecessors. Airlines decide whether to invest in modern technology, recycle waste appropriately, reduce energy consumption and care for the wellbeing of employees. As the customer, you decide, however, on the kind of airline you support. A t the moment, all information about emissions and companies' degree of responsibility are not yet easily available in a form that facilitates comparison but the situation is continually improving. For example, the Global Reporting Initiative (GRI) Guidelines, used as a model in this corporate social responsibility report, offer companies worldwide reporting guidelines, and as a result comparing data is becoming much easier. For a long time now Finnair has offered information on its flight emissions to corporate customers and now it is also doing so to private customers, via the emissions calculator. Finnair also participates in the international Carbon Disclosure Project. Not all airlines, however, have wished to commit to the comprehensive disclosure of their emissions, which means that a standardised way of reporting has not yet arisen. I n future, comparability of emissions in addition to prices will become more important, so there will be an increasing amount of information available. Finnair would like information on emissions to be included in all booking systems, in which case it would be easy to compare different routes and different companies. "Then everyone could see at once how, in terms of the environment, it is best to fly via Helsinki from numerous European cities to Asia and vice versa," explains Finnair VP Sustainable Development Kati Ihamäki. Finnair Group company Amadeus Finland Oy, a specialist in travel industry technology and systems, is currently working to include emissions data in the Amadeus booking system alongside travel time and price. It is an airline's responsibility to invest in modern technology, recycle its waste and care for its employees, but the customer chooses which kind of company to support.
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