In conclusion |
60 Finnair Group In conclusion Finnair has been actively engaged in environmental work for a long time now; the first environmental policy working group was established in 1987. We have issued public reports since 1997. Before then we reported to the authorities and participated in interest group discussions on the environmental impacts of air transport. Moreover, attending to the welfare of personnel, listening to customers and developing our services have long been part of our modus operandi. We wish to be a responsible operator and to take our interest groups into consideration both in Finland and abroad. Finnair has all that it takes to be, in accordance with its vision, the choice of the qualityand environmentallyaware traveller, a good employer and a responsible world citizen. From the early days of this report, it has been clear that Group management has been committed to the work and has given its support to the project. The report's themes and objectives are also consistent with Finnair's vision and strategy. Because Finnair operates in an international market, we wanted to move from a separate environmental report and the social responsibility sections in the annual report towards internationally recognised GRI reporting. This task was not easy. No airline has yet reported according to GRI guidelines, even though some have used GRI to assist their reporting. The general GRI guidelines are not completely suitable for all sectors, and many fields of business have already formulated their own application of the GRI guidelines, but this has not yet happened for air transport. Finnair is a multi-sector company. Our operations are very extensive and diverse, so it is impossible to obtain comprehensive key figures for all areas of business. We have, however, tried to find essential indicators that describe the effects of our activities. Our environmental report has typically included our biggest environmental impacts, which are caused by flying, technical operations and catering services. For these, figures have been available for many years. For other areas of the Group, all figures are not yet available, and some figures are covered by the reporting of our service providers. As this is our first GRI report, we are not presenting trends for the various indicators. Results from previous years in terms of environmental responsibility can be found in our environmental reports, while social and financial information is accessible in our annual reports. In future we will also include historical data as well as targets for future years. With the economic downturn affecting our operations significantly, it was not sensible for the most part to set numerical targets for 2009 (although some targets are presented below). The most important thing is that we can continue to operate on a sustainable and profitable basis and develop our reporting. In reviewing the substantive issues, the existing `customer listening' channels and dialogue with other interest groups proved to be an important aid. Customer feedback is an important channel. Also useful are customer service and sales personnel's contacts with customers, external dialogue via the company blogs and the media, and internal interaction via the intranet. We have diligently discussed issues with non-governmental organisation, the authorities and our investors. The authorities also require the sector to report on certain matters. Climate change is currently the biggest common concern of our sector and interest groups. That's why we have made every effort to report factors relating to this in both words and numbers. In future we hope to increase open discussion and feedback. We actively participate in the activities of our sector's organisations, and monitor our competitors' actions as well as research and expert reports. Finnair is a pioneer in many issues. Our size gives us agility, and our way of operating is honest and pro-active. There is surely room for improvement, however, and our target for next year is to develop this report even further. We wish to make the report more comprehensive in terms of the entire Group, improve the quality of indicators and increase both internal and external dialogue. GRI reporting is an excellent tool for raising issues for discussion, as we have already observed during the preparation of this report. We hope you consider this to be a good start! Kati Ihamäki Maria Mroue Many thanks to Tero Niinimäki, who participated in this project via his master's thesis, and to PricewaterhouseCoopers, for assisting in clarifying the reporting practices. Finnair has set as its targets · to reduce energy consumption and emissions in flight operations · to reduce energy consumption in ground operations · to increase material recycling · to reduce the amounts of waste · to help customers and interest groups reduce air transport emissions through cooperation and dialogue · to promote the implementation of an emissions trading agreement · to increase the proportion of emission-reducing CDA landings · to improve GRI reporting and boost the internal reporting process
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